RUMBL. MEDIA / SELECTED WORK
COLUMBIA SH/FT
EDITOR
THE PROJECT
Columbia SH/FT
A collaboration with the local creative agency TETHER, as part of their work with Columbia.
THE STORY BEHIND THE VIDEO
COLUMBIA is one of the biggest players in the outdoor market. Tether’s job was to introduce Columbia’s new line of boundary-breaking, style-forward footwear — and help propel the brand into all-new territory. For this journey they needed to pack nearly every tool at their disposal: branding, strategy, identity design, naming, advertising and, specifically… video.
We produced several different video elements for this campaign, highlighting different parts of their product line and formatted at different aspect ratios for various social platforms.
MEN’S PURPLE MID – 1:1
WOMEN’S BROWN HIKER – 1:1
MORE ABOUT THE CAMPAIGN
Click the link for the full TETHER breakdown — SH/FT